We work with a range of membership organisations on a number of challenges, from membership acquisition, event support and member recovery for those who have lapsed.
Generally, these members are 1-6 month’s lapsed but we have also worked on longer term lapsers and have found that still offers a great ROI.
Our results show the ROI on re-signing a lapsed members is greater than trying to find new ones. We worked with BCS to pilot our approach in a competitive scenario with an incumbent agency. The data set on lapsed members was split and an integrated programme of e-shots and calling executed to reach members worldwide.
We are proud to say that we won the pilot and have now been working with the Institute for almost 2 years. In the last six months we recovered members who have paid fees equal to 8.5 times the fee we have charged – so for every £1 of Solologic fee we have secured £8.50 for The Institute.
Our integrated approach of e-shots knitted into calling works successfully with our courteous and supportive call approach. We capture valuable insights about why members are thinking about leaving and pass individual issues back to The Institute for resolution.
Our client sponsor Eve McTighe-Crew (Head of Customer Care and Engagement) commented: “We are really pleased with the work we have been doing with Solologic, not only because it has delivered a great ROI, but they are always looking for ways and opportunities to streamline and improve processes and results. They provide us with regular feedback and insight from our members which is invaluable too“.
Our client base is diverse in terms of size from multi nationals to small owner managed businesses. Exportmaster is the latter, but although small, is the market leader in their specialist field of export documentation software.
We support them with new business prospecting and pipeline development, enabling them to avoid the costs and management overhead of an in-house function. We have worked with Exportmaster for eleven years – so nurturing contacts over time helps us deliver an ongoing stream of opportunities.
We call for five days a month using Lead Forensics data and a purchased database of prospects who export.
In the last year we have identified 122 prospects who were interested in exploring a solution to their export documentation challenges (many found that Brexit was a trigger to tackle the complexities of exporting in a more formulated way).
Richard Campbell, Export Master Managing Director commented:
"I’m always impressed by the fresh and positive approach that Solologic bring to the work they do for us. They continue to be an integral part of our sales and marketing strategy."
We were excited to take on Transmission TX (TTX) as a client as their market is the film industry! They had developed a close relationship with the main Directory of companies and individuals who work in the UK film industry – from Gaffers, Grips and Producers to Directors and Camera people.
TTX has developed a strong reputation in hiring the very latest camera equipment ( think of the camera that captures Spring Watch), but they also offer lighting and silent generators mounted on four wheel drive vehicles, to power all of the kit used on film sets.
The campaign involved the Directory emailing a TTX e-shot to all of their members, Solologic researching telephone numbers and then calling the recipients to find out whether they had hire needs and if a discussion could be started with TTX.
We undertook 5 days of calling each month and generated interest from 60 contacts who wanted follow-up on either mobile power generation or remote Pan, Tilt and Zoom cameras and a further 117 contacts who agreed to receive future communications from TTX.
Worthy of a BAFTA nomination? Here’s what Jon Boyce (Managing Director and Founder of TTX) said:
“It’s really simple, we asked them to do some prospect calling and they got us new work with customers who will be with us for the long term – we are really pleased and will do more with Solologic!”.