About a third of our business is with membership organisations many are Chartered bodies but others are associations and trade bodies, all of which have annual paid subscriptions.
It is eight times more expensive to find a new members as it is to retain an existing one. Our membership research offer has helped many organisations understand what benefits members value, and what they don’t, and to find new ways of engaging members into what is on offer.
At renewal periods, a simple phone call can increase renewal rates as many people find it easier to ignore an email or a letter.
Similarly once lapsed we have a fantastic track record of re-engaging members ideally in the 1-3 month lapsed period, and sometimes longer.
Typically we will recover between six and ten times our fees for this work in membership fees, and that doesn't take take into consideration ongoing life time value.
We also undertake prospecting work to find new Corporate members, which can be a great way to grow membership volumes.